Category Manager

Startup Full-Time Job
Category Manager

(m/w/d) -

Startup Koa
Job Titel Category Manager (m/w/d)
Department Operations
Typ Full-Time Job
Position Junior
Ort / Land Köln / Deutschland
Remote Onsite
Kompensation Undisclosed
Equity Nein
Beginn September 2024 (or upon agreement)
Kontaktperson Jacqueline Aden
Bewerben / Infos
Kontakt per E-Mail Bewerben via E-Mail

Die Beschreibung: Category Manager als Startup Full-Time Job

About Koa

Koa Germany GmbH is part of a Swiss-Ghanaian Scale-Up in its growth phase, disrupting the cocoa value chain in West Africa. Koa is the first and so-far only company in the world processing the fresh cocoa fruit in cooperation with smallholders in rural Ghana. Through Koa’s activities, the farmers increase their income significantly and upcycle an additional 40% of the cocoa pulp. As a B Corp™, we believe in creating positive change, one upcycled cocoa fruit at a time. From farmers to the planet, we’re here to make a difference that matters, where it matters most. Because caring is cool, and making the world a better place is even cooler.

The cocoa fruit is the chocolate industry's hidden gem and we are on a mission to uncover it’s juicy secrets. We’re all about making food and drinks so tasty, you’ll want to share it with your grandma (and she’ll probably ask for seconds). Whether it's the best ice cream, a refreshing soda, or a scrumptious snack, we believe taste buds are meant to dance with joy. And we’re sure the cocoa fruit will make them go wild! In recent years, we have established a robust value chain and, by opening the world`s largest cocoa fruit processing factory in Ghana, we laid the foundations for growth. Now it is all about spreading the word taste, creating exciting product concepts which will leave people grinning from ear to ear – like love at the first taste.

Are you up for the Koa-coaster? It's a ride of courageous passion, where every twist and turn gets us closer to greatness. Buckle up, embrace the adventure, and apply to make the magic happen. As soon as possible, we are looking for a:

Category Manager
100% in Cologne, Germany

Your Mission

As Category Manager, you will be responsible for gearing our organisation and offering towards the market. In your position, you will oversee the strategic planning, development, and execution of Food & Beverage (F&B) product categories that support the delivery of Koa value propositions & their monetisation. With the aim of maximising sales and profitability of the product categories, you will be involved from the starting and finishing lines when it comes to marketing of the products. Starting from identifying the right customers & channels, through delivering the right products to the right markets, till creating compelling communications and offerings that generate awareness and sales traction in a highly competitive environment. In this position, the Category Manager will work closely with the Concept Development Team, consisting of product innovation, R&D, commercial, communications, and operations, as well as the implementing team in the field.

Your key responsibilities will be:

Product Marketing Strategy & Revenue Generation which includes:

- Developing and implementing F&B product category strategies and plans that support execution of Koa value propositions to deliver sales revenue and bottom-line targets.
- Defining and managing the product portfolio assortment; including assortment planning, selection, and optimisation working closely with product innovation.
- Monitoring market dynamics, including customer preferences, industry trends, and regulatory changes, and adjusting category strategies & tactics accordingly.

Channel Selection & Management which includes

- Defining the channel strategy; shortlisting & selecting channel partners to maximise sales performance & profitability of the product category portfolios.
- Collaborating with communications in defining & managing visual merchandising, displays, & shelf layouts
- Collaborating with the Marketing & Communications to develop and execute promotional plans to drive category sales and increase brand visibility.

Product Portfolio Management which includes:

- Determining pricing strategies, and managing price positioning, including tactical promotions, to optimise sales and profitability.
- Annual & rolling sales forecast planning that supports operations with inventory management facilitating consistent product availability along channels & at POS.
- Conducting regular performance reviews of product portfolios and suppliers.
- Providing guidance and support to cross-functional teams, including sales representatives and marketing, to ensure the successful execution of category strategies.

Your Profile

- You are outgoing, interactive, and love to work on the intersection between market, customer, products, and people
- You are fascinated by the various facets of consumer motivation and trends, and eager to translate these into winning product marketing concepts for Koa
- You love to work with people and are a natural-born communicator with a sense of humour
- You have a Bachelor’s or Master's degree in Marketing, Business Administration with a focus on Marketing, or an equivalent academic qualification in Food Science or Innovation
- You have at least 5 years of experience in FMCG Category Management or ingredient marketing
- You are self-driven, motivated, persistent, and resilient with an ambitious get $%@& done mindset
- You are willing to travel and possess a valid driver’s licence
- You manage all modern IT tools with ease and get excited about using the latest tech development
- You are based in the greater Cologne Area or willing to relocate and have a valid residence permit in Germany or are in possession of a citizenship which is part of the Schengen Agreement
- You are fluent in German and English, any other European language is a plus

Your Workplace & Team

You will be part of our newly established German team, but closely connected to the already existing Swiss & Ghanaian colleagues. Together, we’re all about taking epic risks in the pursuit of success. When it comes to finding solutions, we don’t just go with the flow: we make waves. If there’s a tasty way to do it, you bet we’ll find it. Shared laughs and smiles are our cocoa fruit jam, because making a positive impact doesn’t have to be all work and no play. We come together as a community where creating goodness and fun are always on the agenda. As a Category Manager you will get a high degree of autonomy and freedom. You will be expected to proactively shape the growth of a young and meaningful venture, take on responsibility, and enjoy working outside of your comfort zone. A diversified job profile is waiting for you in an international environment. Our German Office will be located in Cologne and we already have a headquarters in the heart of Zurich. In Ghana, our team operates two production sites with thousands of farmers. While spread across the world, we are all just a video call away.


Employment Level: 100%
Starting date: September 2024 (or upon agreement)
Travel: Up to 50%


Application Deadline: 30.06.2024
Send your application to:
What to send? CV and motivation video

What's a motivation video? Please provide us a quick 2–3-minute video in which you answer the
following three questions. Please don’t bother with any fancy editing.

a) why are you interested in working with Koa?
b) how do you understand the advertised position?
c) why are you interested in this position and believe that you are the right person for it?

If you have any questions, don’t hesitate to get in touch and we will do our best to answer them as fast as possible. At Koa, we value diversity and therefore welcome all applications – regardless of gender, nationality, ethnic and social origin, religion or belief, disability, age, sexual orientation, and identity.

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