CRM Engagement Manager

CRM Engagement Manager

(m/w/d) -

Startup Laserhub
Job Titel CRM Engagement Manager (m/w/d)
Department Marketing
Position Experienced
Ort / Land Stuttgart / Deutschland
Remote Remote
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Die Beschreibung: CRM Engagement Manager als Startup

At Laserhub, we have metal running through our veins, and with our procurement platform for metal parts we are leading the very traditional metal industry into the glorious age of full digitalization. At, end customers and metal parts manufacturers come together via a lean, digital process. Instead of spending many days or weeks on a single order, everyone can work with unprecedented efficiency, fulfilling their demands just in a few days and for multiple orders. Since 2017, our team of experts has demonstrated that our concept is well received by the market – now we want to play a big part in making the entire metalworking industry digital. In order to achieve our goal, we are looking for an excellent employee for our Marketing Team as

CRM Engagement Manager (m/f/d)

As a CRM Engagement Manager (m/f/d) you take full ownership of one of our strongest lead nurturing and customer retention tools. Your goal is always to make every campaign as customer-centric and automated as possible to drive our growth KPIs upwards. You put a strong growth hacking mindset to work, constantly improving all your campaigns - concept, analytics, strategy, nothing is safe from your optimization drive. To implement best practice campaigns you collaborate with other functions in Marketing, Sales, Product and Data. To understand the behaviors of different customer segments and gather insights that are actionable, you conduct analysis of results and develop A/B tests to continuously improve our overall campaign performance.

Your mission:

- You are responsible for the conception, planning and implementation of triggered emails, data driven drip campaigns and stand-alone newsletters
- You support the Sales Team to set up lead nurturing automations to increase the customer conversion rate through the sales funnel, decrease manual effort and safe valuable sales resources
- The creative, effective and personalized composition of email templates is in your hands
- You are responsible for smart customer segmentation, relevant customer touchpoint identification along the user journey and the creation of distribution lists
- You are constantly improving email performance by developing informative dashboards, A/B tests and KPI sets for monitoring and performance improvement
- Terms as CVL, CTR, OR, CR and CVR are familiar to you

Your profile:

- 2+ years of experience in the area of Customer Retention, ideally in a start-up environment as well as B2B area
- You can impress us with a track record for strong email campaigns (incl. copywriting)
- Technical prowess for marketing automation technology (Hubspot, Salesloft) is a plus
- You have excellent native German language skills as well as very good English language skills
- Sharp growth hacking skills and analytical skills define you
- Teamwork makes the dream work: You love working with a diverse group of people
- Ideally you have strong project management skills
- An understanding of consumer psychology and behavior would be an advantage
- An additional plus is the familiarity with agile methodologies (SCRUM)

Your milestones:

- Within your first 3 months at Laserhub, you have overhauled our automated email landscape and improvements show in our reporting
- Within 6 months you have made marketing automation one of our most valuable tools for customer retention. Performance has improved drastically in that time
- Within 12 months you have brought your recipe for success to our new markets and are running an international automation machine

Why Laserhub?

- A one-time opportunity to help build an exciting B2B business model with scaling potential
- We believe in fairness, transparency and helpfulness in everyday work
- Your personal development is important to us, therefore we promote the internal transfer of knowledge and strengthen your “zone of genius”
- All our employees hold company shares in Laserhub
- You can arrange your working day according to your needs with flexible working hours, home office days and the No-Meeting-Wednesday
- Location: Stuttgart / remote | When do you start? As soon as possible

If you would like to change the metal industry with us, upload your application via the “Apply button” at the job ad on our career site!

Laserhub GmbH, Neckarstr. 189-191, 70190 Stuttgart,

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